We've been thinking about how to package our tea for a while now. At the moment around 95% of the UK population drink tea from bags. We want to change that! Here's why...
Tea bags were never really intended to be used in the way we do today. Back in 1904, a New York coffee merchant by the name of Thomas Sullivan began marketing tea sold in hand sewn silk bags that were intended to be removed by the customer and the loose leaf tea inside brewed in the normal way. However, people found it easier just to leave them in the bags and thus the tea bag as we know it today was born.
So, what's the issue? Tea bags are easy to use and we've been using them for over 100 years! Well, let's take a look at the different types of bag and the potential problems that surround them....
With these potential issues it begs the question - why do we actually use tea bags?!
They were born out of convenience and us humans are a bit of a lazy bunch, anything that saves a few seconds here or there or requires just a little less effort is usually welcome! But is making a tea with a bag actually any easier than brewing loose leaf tea?
If your teapot has a built in infuser, you add the tea and empty the infuser when you are done. Sounds pretty straight forward to us! One thing brewing loose leaf tea does rely upon is that you own the right kind of teapot or an infuser, so we need to make sure all of our customers can get hold of one or the other easily.
With all this taken on board, we think loose leaf is the way to go. It's the best way to get a good tasting brew, its the most environmentally friendly and it doesn't require any more effort than using tea bags. We may have to work hard educating the 95% of tea bag drinkers out there, but we are committed to creating an honest company that improves the way we drink tea, what tea we drink and the impact of the tea industry on the environment. If that means leading a crusade to educate the masses then so be it!
What are your views on tea bags vs loose leaf? Do you see loose leaf tea as more effort to brew? Let us know in the comments section below!
In other news, we have got some very exciting organic tea samples on their way over to us as we speak - we'll be reporting back soon with some pictures!